The People-Pleaser Coach vs. The Bold & Brave Coach: How to Shift Into Empowered Sales
There’s a version of you that keeps it kind, agreeable, and softly encouraging.
She’s generous. She’s empathetic.
She also might be leaking her power in every sales conversation.
This post is for the coach who’s ready to stop tiptoeing and start leading.
Meet the People-Pleaser Coach
She over-explains.
She gives too much away for free.
She says “no worries at all!” when what she means is:
“I’m crushed that didn’t land.”
She’s afraid that being direct means being pushy.
And somewhere along the way, she learned it’s safer to protect the connection than to tell the truth.
Sound familiar?
Why This Version of You Exists
The people-pleaser coach is a nervous system response.
She learned to anticipate emotional reactions before she learned to read.
She keeps the peace.
She softens the edge.
She trades power for perceived safety.
But here’s the reframe:
You can be heart-led and bold.
You can lead without apologizing.
You can love people enough to tell the truth.
Meet the Bold & Brave (Spicy) Coach
She’s not aggressive.
She’s grounded.
She trusts herself to say what needs to be said—and she asks permission before she says it.
Here’s what she might say on a call:
- “Can I reflect something to you that might feel a little spicy?”
- “Would you be open to hearing what might be going on underneath that fear?”
- “Let’s pretend money wasn’t a factor. What would you choose?”
This coach isn’t chasing a yes.
She’s holding space for clarity.
And when you show up like her?
Your calls feel cleaner.
Your no’s feel lighter.
Your yeses come faster and with more alignment.
Why Bold Coaching Feels Scary (And Why It Works)
The truth? Most of us were taught to be “nice girls.”
To avoid confrontation.
To take care of everyone else’s feelings.
So when we step into empowered coaching, it feels dangerous.
But it’s not.
It’s the most liberating thing you can do.
You stop performing.
You stop needing approval.
You start telling the truth and trusting your clients to handle it.
And that?
That’s what makes you magnetic.
How to Practice Bold Coaching In Real Life
Start small.
→ Ask friends or partners: “Do you want comfort or honesty right now?”
→ Reflect without over-explaining.
→ Say what you mean without adding “LOL” or 🙃 to soften it.
Then bring it into business:
→ Ask permission before sharing a direct truth
→ Bridge emotional clarity into logistical offers with grounded leadership
→ Let “no” be just as safe as “yes.”
You don’t need to push harder.
You need to lead deeper.
Want to Practice This in Community?
Inside Vibrant Visibility, we do the identity and nervous system work that helps you stop people-pleasing and start showing up as the embodied, bold version of yourself. Join the waitlist!
And if you want weekly tips, coaching prompts, and visibility tools, come join my free Facebook group: 💛 Visibility & Tech Support for Coaches
You don’t need a script.
You need your voice.
XO,
Shawne
