INTRODUCING THE
Main Character Marketing Lab
A 6-week course on strategic visibility for the coach who’s done hiding and ready to start getting fully booked by being unapologetically you.
Alyssa Acompora
"I have built my following across multiple social media platforms, and prior to working with Shawne, I was only really consistent on one. She helped me implement systems that allow me to be more consistent with social media content, funnels, offers and more. Her resources were irreplaceable!"
Tamara Colten-Stevens
"Shawne's support and guidance was absolutely PHENOMENAL! I had started out fast with coaching with a handful of clients and then somewhat 'burned out' when I first started working with Shawne. I was in a lull with paid clients and following our work together, I signed two paid clients in one week. "
WANT TO START SHOWING UP AS THE MAIN CHARACTER OF YOUR BUSINESS?
It's time for you to start Filling your calendar with dream clients by being your unique, magical, quirky, weird self.
01
Speak with clarity. Say what you mean in a way that connects and converts.
02
Show up with ease. Build a visibility strategy & rhythm that honors your energy.
03
Book dream clients. Turn content into conversations—and then into calls.
What would it feel like if you learned how to...
share your story in a way that builds real trust—and actually gets you booked?
Most people think showing up online is just about having the right content strategy.
But if you’ve ever stared at a blinking cursor while creating content, wondering if you’re too much or not enough—this course was made for you.
Maybe you’ve tried all the templates. The “just be consistent” advice. The content calendars that promise engagement but leave you feeling more disconnected than ever.
In The Main Character Marketing Lab, we’re not slapping strategy on top of self-doubt. We’re going to the root.
You’ll learn how to work with your nervous system, clarify your voice, and build visibility habits that feel safe, repeatable, and true to you—so that when you show up, it’s not just consistent… it’s magnetic.
Because you don’t need to be louder. You just need to be more you.
When visibility feels unsafe...
Strategy Simply Isn't Enough
You’ve got so much to say—but when it’s time to post, you freeze.
You write something, delete it, edit it ten times, and wonder if people will think you’re too loud, too raw, or not “professional” enough.
You’re tired of visibility feeling like pressure, and you’re craving a way to show up that doesn’t require overthinking, pressure to perform, or pretending to be someone you're not.
This is the problem: most visibility advice skips the part where you feel like a human. This course brings you back into the spotlight—because your story, your softness, and your truth are the very things that make you magnetic.
YOUR NEW STRATEGY
You don’t need more tips—you need a system that helps you show up with clarity, consistency, and confidence. The Main Character Marketing Lab gives you the tools, prompts, and structure to create content that reflects who you truly are, builds real trust, and leads to aligned clients—without burning out or sounding like everyone else. This is visibility that feels sustainable. Strategy that feels like self-expression. And content that actually converts.
TELL ME MOREHERE'S WHAT WE COULD COVER IN THE
Main Character Marketing Lab
You’ll learn how to clarify your message, share your story with confidence, and create a visibility rhythm that attracts aligned clients—without forcing yourself to show up every day or sound like someone else. This is where strategy meets self-expression, and where your content finally starts to feel like you.
Magnetic Messaging
You’ll finally feel clear on what to say—and how to say it in a way that lands.
No more second-guessing your message or overthinking every word. You’ll learn how to speak from your truth with clarity, confidence, and language that connects.
Sustainable Visibility
You’ll build a visibility rhythm that works with your energy—not against it.
Say goodbye to the pressure to show up every day or chase trends. You’ll create a content flow that feels sustainable and rooted in your nervous system, not hustle.
Connection that Converts
You’ll learn how to turn content into conversations—and conversations into clients.
From DMs to CTAs, you’ll practice creating connection that actually leads somewhere (without feeling salesy or scripted).
Repeatable Growth
You’ll walk away with a repeatable strategy to stay seen, stay booked, and stay true to yourself.
This isn’t about one viral post. It’s about a visibility system that grows with you, supports your business goals, and still feels like you every step of the way.
"Shawne helped me re-evaluate my relationship with social media."
"The resources and tools Shawne created for starting a business were invaluable! From check-lists to videos tutorials, she has covered all the bases and I wouldn't have gotten to where I did without her. She served as a great sounding board when I was struggling over social media posts and helped my overwhelm by breaking things down into tiny action steps. During our time together, I got my first paying client which is truly a feeling like no other! "
~ Alyssa Perry
Here's a sneak peek at what you'll learn
The strategy you need to market your services with Main Character energy!
WEEK 1
Visibility From the Inside Out
We’re not starting with content creation—we’re starting with your body. In Week 1, you’ll identify the nervous system patterns that hold you back from being seen and create your own Pre-Visibility Ritual to help you show up with ease, not fear. This is where sustainable visibility begins.
WEEK 2
Your Main Character Message
It’s time to get clear on what you actually want to say. This week, you’ll clarify your core message, define your transformation, and stop trying to sound like everyone else. We’ll uncover the beliefs that make you magnetic and start showing up in a voice that feels fully yours.
WEEK 3
The Hero of the Story is YOU
This week is all about building momentum. You’ll choose your Hero Content platform (the one space where your voice leads) and create a visibility rhythm you can actually stick to. No more content chaos—just clear, aligned action that builds trust and books calls.
WEEK 4
Language That Lands
Vague content repels. Specific content sells. In Week 4, you’ll learn how to write posts that actually land using vivid, emotional, story-driven language. We’ll rewrite watered-down content into scroll-stopping, heart-hitting messaging that calls in your dream clients.
WEEK 5
Connections That Convert
Visibility isn’t just about being seen—it’s about connecting. This week, you’ll learn how to turn content into real conversations that lead to discovery calls. You’ll create a connection strategy that feels human, grounded, and totally doable—even if you hate DMs.
WEEK 6
The Stay-Booked System
This is where it all comes together. You’ll map your Visibility-to-Client Flow, create a repeatable booking strategy, and walk away with a 30-day plan that keeps your calendar full—without starting from scratch every week. This is the system that keeps you visible and booked.
TO HELP UP-LEVEL YOUR MAIN CHARACTER MARKETING SKILLS
You'll Also Get These High-Value Bonuses
Bonus #1
How to Multiply One Brilliant Idea Into Five
Learn how to turn one powerful piece of content into multiple aligned posts across different platforms—without creating anything new from scratch. This bonus lesson walks you through the One to Many Method so you can stretch your best ideas into stories, reels, carousels, emails, and more. Create less, convert more.
Bonus #2
Main Character Storytelling Prompts
A curated list of story-based prompts to help you write magnetic content without spiraling into overthinking. These simple, soul-led starters will help you tap into your lived experiences, share meaningful moments, and create posts that connect deeply with your audience—without needing a script.
Bonus #3
The Soft & Sustainable Launch Flow Workbook
This resource walks you through a calm, intuitive, and energetically aligned way to plan your next launch—from prep to warm-up to sales to post-launch reflection. You’ll organize your strategy around your capacity, match your tasks to your energy, and build a flow that actually feels good to show up for.
Ready to dive in?
Investment
PAY IN FULL
$999
QUESTIONS? READ THE FAQ BELOW OR
Enroll Now!
If you're still unsure about signing up, send me an email at [email protected], and I can answer any questions you have about the course and help you get clear on how it can be supportive for your business before you decide to jump in.
HOLLY BLANKENSHIP
"I booked my first 2 playing clients the first month I started working with her. I was able to grow my business at a pace that felt good for me, with reassurance that I could still build a successful practice, without feeling the pressure to rush, leading to burnout."
Lisa Howell
"Before I started working with Shawne, I didn't have a lot of clarity as to the direction I wanted my business to go in. The biggest transformation was me taking the steps to do something I had never done before - put together AND selling out masterclass. Shawne helped me tap into my fears around this and dissolve their power."
Meet your mentor
Hi, I'm Shawne!
I’m a nurse turned Somatic Visibility Coach and Business Mentor for heart-led coaches and healers who are ready to stop hiding and start showing up like the main character of their business.
After leaving full-time nursing, I threw myself into entrepreneurship—messy middle and all. I tested strategies, worked with mentors, did deep nervous system work, and built a practice that scaled to multiple six figures in just three years. Not because I posted every day or followed a formula—but because I found a visibility rhythm that actually worked with my energy.
Since I started my business, I’ve created over 250 hours of trainings, taught hundreds of coaches how to share their voice online, and learned what actually moves the needle when it comes to being seen, building trust, and getting booked out without burning out.
Now, I help other service-based entrepreneurs do the same—by creating visibility systems that are rooted in truth, grounded in safety, and designed to convert.
This course is a reflection of that journey. And I can’t wait to walk you through it.
WITH MY YEARS OF COACHING & ONLINE MARKETING EXPERIENCE
I've seen what visibility strategies actually work for heart-led coaches & healers in the online space
~300
CLIENTS COACHED & MENTORED
I’ve had the absolute honor to support hundreds of coaches, healers, and service providers in building businesses that feel aligned, sustainable, and visible—without burning out or losing themselves in the process. This course is built on what’s actually worked for real people with real fears about being seen.
>250
HOURS OF TRAINING TAUGHT
From live workshops and podcast episodes to deep-dive client trainings and masterclasses—I’ve taught over 250 hours of visibility, messaging, and business strategy content to heart-led coaches and healers. This course is built from the most powerful, repeatable strategies I’ve refined over the past 4 years—so you can skip the fluff and finally show up like the main character you are.
600+
COACHING HOURS LOGGED
These hours have been spent deep in the trenches—with clients untangling visibility fears, rewriting their messaging, practicing content that actually converts, and building systems that hold them as they grow. This course distills the most transformational parts of that work into a clear, repeatable process.
IMAGINE THIS
Here's what to expect inside the course
-
You'll stop overthinking every post and finally feel clear on what to say.
No more freezing up when it’s time to be visible. You’ll clarify your message, content pillars, and visibility rhythm so you always have something aligned and true to share. -
You'll share your story and your voice—without watering it down.
You’ll practice saying the bold thing, the vulnerable thing, the real thing. And it’ll feel safe to be seen doing it, because you’ll have nervous system tools that support you. -
You'll consistently show up in a way that feels natural and sustainable.
No more random bursts of energy followed by burnout. You’ll build a repeatable rhythm that fits your life and grows your audience with intention. -
You'll start booking discovery calls from content that sounds like you.
Through strategic visibility prompts, connection practices, and clear call-to-action frameworks, you’ll turn content into conversations—and conversations into clients.
Are you ready to be the Main Character of your business?
If you're ready to stop hiding, speak from your truth, show up consistently, attract dream clients, and get fully booked by being your authentic self without burning out—this is your invitation to take the spotlight and stay there.
LET'S GO! →Who this is for:
- Coaches, healers, and service providers who want to show up online without hiding, overthinking, or burning out
- Entrepreneurs who are ready to clarify their message, speak from the heart, and finally be seen as the expert they are
- Heart-centered humans who want to attract aligned clients by being themselves—not by performing or following someone else’s strategy
- Business owners who are done playing small and want a visibility practice that actually leads to booked calls (and doesn’t require posting every day)
Who this is not for:
- Anyone looking for a copy-paste content formula or quick-fix marketing hacks
- Coaches who aren't willing to explore the deeper reasons they’ve been hiding or avoiding being visible
- Entrepreneurs who want to grow by being louder or trendier instead of clearer and more intentional
- People who are only focused on sales tactics and not interested in building trust, safety, and long-term resonance with their audience
Ready to dive in?
Investment
ARE YOU READY?
Enroll In the Main Character Marketing Lab Now!
If you're still deciding, send me an email at [email protected], and I can answer any questions you have about the course and help you get clear on how it can be supportive for your business before you decide to jump in.
