The Half-Life of Enthusiasm Is a Lie

You’ve probably heard the phrase “strike while the iron is hot” or that there's a “half-life of enthusiasm” when it comes to selling. But today, I’m lovingly calling BS on all that.

In this episode, I’m breaking down why urgency-based sales tactics don’t just feel off, they actively disrupt trust, integrity, and nervous system safety for you and your clients. If you’ve ever felt like the industry’s pressure to “close the sale” doesn’t sit right in your body, this episode is for you.

We’ll talk about:

• Why the “half-life of enthusiasm” is a sneaky form of manipulation
• What it feels like to be on the receiving end of pressure-based selling
• How I sell with integrity, boundaries, and actual human respect
• What urgency looks like when it’s rooted in truth
• The exact scripts and language I use when I sell—and what I say instead of “you’ll regret it”

If you want your business to be built on safety, empowerment, and self-trust, hit play. This is the sales conversation your heart’s been craving.

Resources & Links:

If you’re ready to carry that energy into how you market yourself, without the push, the pressure, or the performance, you’ll want to join me inside Main Character Marketing Lab.

This new 6-week course is for coaches and healers who are done forcing content and ready to feel safe being seen, heard, and fully expressed in their business.

[ Join the Waitlist → HERE ] and get $200 off when you sign up on launch day. PLUS, the first two people to join get a free 30-minute 1:1 session with me.

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